When planning for any sponsorship deals, just remember to think about realistically what you are able to offer this term. You need to make sure you can uphold your end of the agreement, so only offer things that you know you can deliver e.g. shout-outs on social media, virtual speaker events etc. If you’re not sure, reach out to us and we can help!
Income generation is often key to the sustainability of any student group and securing a sponsorship agreement is a great way of achieving this. We therefore actively encourage you to seek out sponsorship deals with external companies but would ask that you please follow the advice below to ensure that both the Students’ Union and the external company can uphold their side of the deal:
All sponsorship agreements must be approved by VP Societies & Sports before they are signed.
Please email the draft sponsorship agreement (template attached) to VPSocSport@su.rhul.ac.uk so it can be reviewed and approved
Once approved, VP Societies & Sport will send you the signed sponsorship agreement which you can then go on to sign on behalf of your group and ask the company to sign as well.
You will also be sent an invoice request form that you would need to complete if the sponsorship agreement involves a monetary payment.
If you would like any advice or guidance before reaching out to a company or when in the middle of negotiating a deal then let us know!
Generally sponsorship agreements can take time to sort out so please be realistic with your expectations around time frames. We would expect to see a draft form at least three weeks before an agreement is finalised.
Once the invoice request form has been filled out, an invoice will be raised and sent to your sponsor. Once paid, this will be posted to your account summary.
In negotiating your sponsorship agreement there are a few things you should probably consider:
Think about what your group can offer potential sponsors that other groups may not – i.e. do you have a good reach on social media? Do you have a large number of members who would visit regularly if you’re targeting a local business?
While we’re all for supportive networks around your group, family sponsorship can be tricky as it doesn’t provide a long-term connection for the group. Where a family sponsorship is pursued, the whole committee should be on board and approve the agreement to ensure that any potential conflict of interest is transparent, and that the whole group benefits from the deal.
The Students’ Union has a Third Party Promotions Policy in place which highlights some exclusions around sponsorship. We can talk you through this in more detail when we meet.
The template Sponsorship Agreement we use may not be applicable for some large corporations, who will generally provide a written agreement themselves. Where this is the case, please bring a copy of this agreement to your meeting with us.